AI Visibility Index: Industrial Boilers in Massachusetts

When a buyer asks an AI assistant for a industrial boilers supplier in Massachusetts, these are the companies that get named. This is what we found when the cell was last measured.

86 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

80 of 86

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

6 named at least once
80 never named

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Cell average: 0.33of 15
Across all 86 tracked companies.
Top ten average: 5.3of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Massachusetts

These are the companies AI assistants named most often when Massachusetts buyers went looking for a supplier in this category.

Top 10 most AI-visible Industrial Boilers companies in Massachusetts, measured September 30, 2026
Rank	Company	Location	AI visibility
1	The Wilkinson Companies Massachusetts	Massachusetts	11 of 15 answers
2	Aalanco Service Corporation 10 employeesWestborough, Massachusetts	Westborough, Massachusetts	8 of 15 answers
3	Industrial Steel & Boiler Services 34 employeesChicopee, Massachusetts 5 name variants ISB – Industrial Steel & Boiler Services, Inc.most common4 Industrial Steel & Boiler Services, Inc. (ISB)1 Industrial Steel & Boiler Services (ISB)1 Industrial Steel & Boiler Services, Inc.1 ISB (Industrial Steam & Boiler Services)1	Chicopee, Massachusetts	8 of 15 answers
4	Atkinson & Lawrence / Atkinson Energy Massachusetts	Massachusetts	5 of 15 answers
5	Industrial Burner Systems, Inc. Massachusetts	Massachusetts	5 of 15 answers
6	Frank I Rounds Company 30 employeesRandolph, Massachusetts	Randolph, Massachusetts	4 of 15 answers
7	Royal Steam Heater Co 30 employeesGardner, Massachusetts	Gardner, Massachusetts	4 of 15 answers
8	Bay State Boiler Inc. Massachusetts	Massachusetts	3 of 15 answers
9	Boiler Room Direct Sales Massachusetts 3 name variants Boiler Room Direct Sales (BRD Sales)most common1 Boiler Room Direct Sales, LLC1 Boiler Room Direct Sales1	Massachusetts	3 of 15 answers
10	F.W. Webb Company - Hyannis 20 employeesHyannis, Massachusetts	Hyannis, Massachusetts	2 of 15 answers

23 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Massachusetts. They belong to that state's ranking, not this one.

Company	State	Mentions
NRG Services	Colorado	4 of 15
Thermal Product Solutions	Pennsylvania	4 of 15
Emerson Swan	New York	3 of 15
Boiler Tech, Inc.	Ohio	1 of 15
Cleaver‑Brooks Representatives (via locator)	Georgia	1 of 15
Cleaver‑Brooks Sales & Service	Texas	1 of 15

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best suppliers of industrial boilers in Massachusetts”
2“Who supplies high-pressure packaged fire-tube industrial boilers in Massachusetts”
3“I need a Massachusetts industrial boiler partner for a new food processing plant installation, who should I talk to”
4“Top industrial boiler suppliers in Massachusetts for facilities and maintenance buyers”
5“Which Massachusetts industrial boiler companies can handle turnkey installation and commissioning of 100,000 lb per hour steam systems”
6“List 20 industrial boiler companies in Massachusetts with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

isbservices.com
5 companies
tps-ne.com
5 companies
miuraboiler.com
3 companies
atkinsonenergy.com
3 companies
findarep.cleaverbrooks.com
3 companies
brdsales.com
2 companies
smithhughes.com
2 companies
aalanco.com
1 company
frankirounds.com
1 company
gtwilkinson.com
1 company
nrgserv.com
1 company
advanceair.net
1 company

42 sources were cited across this cell's answers from 35 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Massachusetts in context

Massachusetts ranks 10th of 18 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 6%.

Massachusetts (this report)Other measured statesCategory average (6%)

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