AI Visibility Index: Industrial Wire & Cable in Massachusetts

When a buyer asks an AI assistant for a industrial wire & cable supplier in Massachusetts, these are the companies that get named. This is what we found when the cell was last measured.

153 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

136 of 153

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

17 named at least once
136 never named

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Cell average: 0.31of 15
Across all 153 tracked companies.
Top ten average: 5.3of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Massachusetts

These are the companies AI assistants named most often when Massachusetts buyers went looking for a supplier in this category.

Top 10 most AI-visible Industrial Wire & Cable companies in Massachusetts, measured September 30, 2026
Rank	Company	Location	AI visibility
1	Arthur J. Hurley Co., Inc. Massachusetts 3 name variants Arthur J. Hurley Co., Inc.most common6 Arthur J. Hurley Company, Inc.1 Arthur J. Hurley Co.1	Massachusetts	8 of 15 answers
2	Radius Wire LLC Massachusetts	Massachusetts	8 of 15 answers
3	Mercury Wire Products Inc 90 employeesSpencer, Massachusetts 2 name variants Mercury Wiremost common6 Mercury Wire Products1	Spencer, Massachusetts	7 of 15 answers
4	EIS Wire & Cable, Inc. 60 employeesSouth Hadley, Massachusetts 2 name variants EIS Wire & Cablemost common5 EIS Wire & Cable Co.1	South Hadley, Massachusetts	6 of 15 answers
5	Merrimac Industrial Sales Inc 35 employeesHaverhill, Massachusetts	Haverhill, Massachusetts	5 of 15 answers
6	Quabbin Wire & Cable Co Inc 100 employeesWare, Massachusetts 3 name variants Quabbin Wire & Cable Co., Inc.most common2 Quabbin Wire & Cable Co.2 Quabbin Wire & Cable1	Ware, Massachusetts	5 of 15 answers
7	James Monroe Wire & Cable 66 employeesLancaster, Massachusetts 2 name variants James Monroe Wire & Cable Corporationmost common2 James Monroe Wire & Cable Corp.2	Lancaster, Massachusetts	4 of 15 answers
8	Hueson Wire & Cable Massachusetts	Massachusetts	4 of 15 answers
9	Cord Master Engineering 20 employeesNorth Adams, Massachusetts	North Adams, Massachusetts	3 of 15 answers
10	Data Guide Cable Corporation 93 employeesGardner, Massachusetts	Gardner, Massachusetts	3 of 15 answers

25 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Massachusetts. They belong to that state's ranking, not this one.

Company	State	Mentions
Industry Electric	West Virginia	3 of 15
Industry Electric Supply (IES)	Texas	2 of 15
Priority Wire & Cable – Boston Distribution Center	Texas	2 of 15
Radar Inc.	Washington	2 of 15
Allcable	Colorado	1 of 15
American Wire Group (AWG)	Kansas	1 of 15

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best suppliers of industrial wire and cable in Massachusetts”
2“Who supplies shielded multi-conductor control cable in Massachusetts”
3“I need a Massachusetts industrial wire and cable partner for a new factory automation line, who should I talk to”
4“Top industrial wire and cable suppliers in Massachusetts for OEM electrical engineering buyers”
5“Which Massachusetts industrial wire and cable distributors can provide custom-cut lengths with same-day delivery”
6“List 20 industrial wire and cable companies in Massachusetts with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

thomasnet.comDirectory
4 companies
mercurywire.com
3 companies
quabbin.com
3 companies
feccables.com
3 companies
hurleywire.com
3 companies
qplwire.com
3 companies
generalwireproducts.com
2 companies
jamesmonroewire.com
2 companies
globalspec.comDirectory
2 companies
industryelectric.net
2 companies
prioritywire.com
2 companies
rexelusa.com
2 companies

50 sources were cited across this cell's answers from 38 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Massachusetts in context

Massachusetts ranks 16th of 24 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 9%.

Massachusetts (this report)Other measured statesCategory average (9%)

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