AI Visibility Index: Electrical Equipment Distributors in Massachusetts

When a buyer asks an AI assistant for a electrical equipment distributors supplier in Massachusetts, these are the companies that get named. This is what we found when the cell was last measured.

112 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

91 of 112

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

21 named at least once
91 never named

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Cell average: 0.58of 15
Across all 112 tracked companies.
Top ten average: 4.8of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Massachusetts

These are the companies AI assistants named most often when Massachusetts buyers went looking for a supplier in this category.

Top 10 most AI-visible Electrical Equipment Distributors companies in Massachusetts, measured September 30, 2026
Rank	Company	Location	AI visibility
1	Delande Supply Co Inc 23 employeesPeabody, Massachusetts 2 name variants Delande Supply Companymost common8 Delande Supply Co., Inc.1	Peabody, Massachusetts	9 of 15 answers
2	Merrimac Industrial Sales Inc 35 employeesHaverhill, Massachusetts	Haverhill, Massachusetts	7 of 15 answers
3	Granite City Electric Supply 32 employeesBrockton, Massachusetts	Brockton, Massachusetts	6 of 15 answers
4	Electrical Wholesalers 12 employeesFranklin, Massachusetts 2 name variants Electrical Wholesalers Inc. – New Englandmost common4 Electrical Wholesalers Inc. – New England (USESI)1	Franklin, Massachusetts	5 of 15 answers
5	Standard Electric 5 employeesWilmington, Massachusetts 3 name variants Standard Electric (USESI)most common3 Standard Electric (a USESI company)1 Standard Electric (Boston)1	Wilmington, Massachusetts	5 of 15 answers
6	Controller Service & Sales Inc 25 employeesAvon, Massachusetts 2 name variants Controller Service & Sales Companymost common2 Controller Service & Sales Co.2	Avon, Massachusetts	4 of 15 answers
7	Control 7, Inc. 20 employeesBridgewater, Massachusetts	Bridgewater, Massachusetts	3 of 15 answers
8	Gibson Engineering Co., Inc. 34 employeesNorwood, Massachusetts 2 name variants Gibson Engineering Company, Inc.most common2 Gibson Engineering Company1	Norwood, Massachusetts	3 of 15 answers
9	Independent Electric Supply 45 employeesSomerville, Massachusetts 3 name variants Independent Electric Supply (now part of Sonepar/OneSource)most common1 Independent Electric Supply (IES)1 Independent Electric Supply1	Somerville, Massachusetts	3 of 15 answers
10	Omni Control Technology, Inc 10 employeesWhitinsville, Massachusetts	Whitinsville, Massachusetts	3 of 15 answers

24 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Massachusetts. They belong to that state's ranking, not this one.

Company	State	Mentions
Yale Electric Supply	New Jersey	3 of 15
Pioneer Technologies	Florida	2 of 15
CED Tewksbury (Consolidated Electrical Distributors)	California	1 of 15
CED – Consolidated Electrical Distributors	Georgia	1 of 15
Consolidated Electrical Distributors (CED) – Tewksbury & Acton	Wisconsin	1 of 15
Grainger	Delaware	1 of 15

One of these yours?

A complete Blue Book listing is one of the sources assistants read in this category. Confirming your details is free.

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best electrical equipment distributors in Massachusetts”
2“Who supplies industrial switchgear and control panels in Massachusetts”
3“I need a Massachusetts electrical equipment distributor to support a multi-site manufacturing plant upgrade, who should I talk to”
4“Top electrical equipment distributors in Massachusetts for industrial maintenance buyers”
5“Which Massachusetts electrical equipment distributors can provide same-day delivery and technical support for motor control centers”
6“List 20 electrical equipment distributors in Massachusetts with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

hammfg.com
5 companies
en.wikipedia.orgDirectory
4 companies
cedyankee.com
4 companies
delande.com
3 companies
pomonaelectronics.com
3 companies
weidmuller.com
3 companies
linkedin.comDirectory
2 companies
standardelectric.com
2 companies
ameselectrical.com
2 companies
applewoodcontrols.com
2 companies
gibsonengineering.com
2 companies
yaleelectric.us
2 companies

45 sources were cited across this cell's answers from 38 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Massachusetts in context

Massachusetts ranks 12th of 24 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 13%.

Massachusetts (this report)Other measured statesCategory average (13%)

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