AI Visibility Index: Electrical Equipment Distributors in Wisconsin

When a buyer asks an AI assistant for a electrical equipment distributors supplier in Wisconsin, these are the companies that get named. This is what we found when the cell was last measured.

86 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

63 of 86

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

23 named at least once
63 never named

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Cell average: 0.7of 15
Across all 86 tracked companies.
Top ten average: 4.9of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Wisconsin

These are the companies AI assistants named most often when Wisconsin buyers went looking for a supplier in this category.

Top 10 most AI-visible Electrical Equipment Distributors companies in Wisconsin, measured September 30, 2026
Rank	Company	Location	AI visibility
1	Standard Electric Supply Co. 61 employeesMilwaukee, Wisconsin	Milwaukee, Wisconsin	8 of 15 answers
2	Werner Electric Supply 150 employeesAppleton, Wisconsin	Appleton, Wisconsin	7 of 15 answers
3	Crescent Electric Supply Company 22 employeesMadison, Wisconsin	Madison, Wisconsin	6 of 15 answers
4	Gross Automation Milwaukee, Wisconsin	Milwaukee, Wisconsin	6 of 15 answers
5	Tech Electric Co 8 employeesMenomonee Falls, Wisconsin	Menomonee Falls, Wisconsin	5 of 15 answers
6	Graybar 29 employeesDe Pere, Wisconsin	De Pere, Wisconsin	4 of 15 answers
7	Revere Electric Supply 100 employeesHartland, Wisconsin	Hartland, Wisconsin	4 of 15 answers
8	All County Electric Supply 10 employeesNew Berlin, Wisconsin	New Berlin, Wisconsin	3 of 15 answers
9	Hein Electric Supply Company 39 employeesWest Allis, Wisconsin 2 name variants Hein Electric Supplymost common2 Hein Electric Supply Co.1	West Allis, Wisconsin	3 of 15 answers
10	Fliteway Wisconsin	Wisconsin	3 of 15 answers

33 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Wisconsin. They belong to that state's ranking, not this one.

Company	State	Mentions
Precision Drive & Control	California	7 of 15
Pioneer Technologies	Florida	1 of 15
State Electric Supply Co.	West Virginia	1 of 15
Superior Electric Great Lakes Co.	Michigan	1 of 15
Switchgear Power Systems (SPS)	Maryland	1 of 15
Wesco Distribution	Pennsylvania	1 of 15

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best electrical equipment distributors in Wisconsin”
2“Who supplies industrial switchgear and control panels in Wisconsin”
3“I need a Wisconsin electrical equipment distributor to support a multi-site manufacturing plant upgrade, who should I talk to”
4“Top electrical equipment distributors in Wisconsin for industrial maintenance buyers”
5“Which Wisconsin electrical equipment distributors can provide same-day delivery and technical support for motor control centers”
6“List 20 electrical equipment distributors in Wisconsin with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

yellowpages.comDirectory
5 companies
thomasnet.comDirectory
3 companies
en.wikipedia.orgDirectory
2 companies
gexpro.com
2 companies
img.ewweb.com
2 companies
johnsonautomationsolutions.com
2 companies
nwrbx.com
2 companies
paneltekllc.com
2 companies
pdcmonroe.com
2 companies
seawi.com
2 companies
doigcorp.com
1 company
onewerner.com
1 company

55 sources were cited across this cell's answers from 49 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Wisconsin in context

Wisconsin ranks 1st of 24 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 13%.

Wisconsin (this report)Other measured statesCategory average (13%)

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