AI Visibility Index: Industrial Machinery & Equipment Distributors in Wisconsin

When a buyer asks an AI assistant for a industrial machinery & equipment distributors supplier in Wisconsin, these are the companies that get named. This is what we found when the cell was last measured.

169 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

148 of 169

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

21 named at least once
148 never named

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Cell average: 0.33of 15
Across all 169 tracked companies.
Top ten average: 4.4of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Wisconsin

These are the companies AI assistants named most often when Wisconsin buyers went looking for a supplier in this category.

Top 10 most AI-visible Industrial Machinery & Equipment Distributors companies in Wisconsin, measured September 30, 2026
Rank	Company	Location	AI visibility
1	State Machine Tool Co. Inc. 18 employeesMenomonee Falls, Wisconsin 2 name variants State Machine Tool Co.most common7 State Machine Tool Co., Inc.1	Menomonee Falls, Wisconsin	8 of 15 answers
2	Selecpac USA Wisconsin	Wisconsin	6 of 15 answers
3	Hassel Material Handling Co 7 employeesThiensville, Wisconsin 2 name variants Hassel Material Handlingmost common3 Hassel Material Handling Co.2	Thiensville, Wisconsin	5 of 15 answers
4	T&A Industrial Distributors 8 employeesGreen Bay, Wisconsin	Green Bay, Wisconsin	5 of 15 answers
5	Brabazon Pump & Compressor 25 employeesGreen Bay, Wisconsin	Green Bay, Wisconsin	4 of 15 answers
6	YES Equipment & Services Wisconsin	Wisconsin	4 of 15 answers
7	American State Equipment 44 employeesMilwaukee, Wisconsin	Milwaukee, Wisconsin	3 of 15 answers
8	Clarcorp Industrial Sales 25 employeesWaukesha, Wisconsin	Waukesha, Wisconsin	3 of 15 answers
9	NEFF Automation 30 employeesMequon, Wisconsin 2 name variants NEFF Automationmost common2 NEFF Automation (Neff Group Distributors)1	Mequon, Wisconsin	3 of 15 answers
10	Tri-Phase Automation 15 employeesPewaukee, Wisconsin	Pewaukee, Wisconsin	3 of 15 answers

37 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Wisconsin. They belong to that state's ranking, not this one.

Company	State	Mentions
DEVELOP LLC	California	3 of 15
Crown Packaging – Milwaukee Branch	Maryland	2 of 15
Concept Machine – Wisconsin	Kentucky	1 of 15
Morris Midwest	Minnesota	1 of 15
MSC Industrial Supply – All Integrated Solutions (AIS)	Illinois	1 of 15
Packaging Specialties, Inc. (PSI)	Ohio	1 of 15

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best industrial machinery and equipment distributors in Wisconsin”
2“Who supplies automated palletizing systems through distributors in Wisconsin”
3“I need a Wisconsin industrial machinery distributor to support a new packaging line installation, who should I talk to”
4“Top industrial machinery and equipment distributors in Wisconsin for manufacturing plant buyers”
5“Which Wisconsin industrial machinery distributors can provide turnkey installation and maintenance support”
6“List 20 industrial machinery and equipment distributors in Wisconsin with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

pcacorp-us.com
3 companies
wiscinc.com
3 companies
hasselmaterialhandling.com
2 companies
neffautomation.com
2 companies
statemachinetool.com
2 companies
thomasnet.comDirectory
2 companies
brabazon.com
1 company
taindustrial.com
1 company
aehh.net
1 company
alltechindustrialservices.com
1 company
americanpaper.com
1 company
amstate.com
1 company

56 sources were cited across this cell's answers from 54 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Wisconsin in context

Wisconsin ranks 23rd of 31 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 14%.

Wisconsin (this report)Other measured statesCategory average (14%)

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