AI Visibility Index: Electrical Equipment Distributors in Minnesota

When a buyer asks an AI assistant for a electrical equipment distributors supplier in Minnesota, these are the companies that get named. This is what we found when the cell was last measured.

93 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

70 of 93

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

23 named at least once
70 never named

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Cell average: 0.76of 15
Across all 93 tracked companies.
Top ten average: 5.9of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Minnesota

These are the companies AI assistants named most often when Minnesota buyers went looking for a supplier in this category.

Top 10 most AI-visible Electrical Equipment Distributors companies in Minnesota, measured September 30, 2026
Rank	Company	Location	AI visibility
1	Border States 5 employeesDuluth, Minnesota 2 name variants Border Statesmost common8 Border States Electric2	Duluth, Minnesota	10 of 15 answers
2	Crescent Electric Supply Company 5 employeesBrooklyn Park, Minnesota 2 name variants Crescent Electric Supply Companymost common6 Crescent Electric Supply3	Brooklyn Park, Minnesota	9 of 15 answers
3	ATEK Distribution Minnesota	Minnesota	9 of 15 answers
4	DSG (Dakota Supply Group) - St. Paul 25 employeesSt Paul, Minnesota 2 name variants Dakota Supply Group (DSG)most common6 Dakota Supply Group1	St Paul, Minnesota	7 of 15 answers
5	Viking Electric 7 employeesBurnsville, Minnesota 2 name variants Viking Electricmost common5 Viking Electric (a Sonepar company)1	Burnsville, Minnesota	6 of 15 answers
6	Van Meter Inc. 6 employeesSt Cloud, Minnesota	St Cloud, Minnesota	5 of 15 answers
7	JH Larson Company 96 employeesPlymouth, Minnesota	Plymouth, Minnesota	4 of 15 answers
8	Cybertrol Engineering 25 employeesPlymouth, Minnesota	Plymouth, Minnesota	3 of 15 answers
9	Innotek Corporation 65 employeesMaple Grove, Minnesota	Maple Grove, Minnesota	3 of 15 answers
10	JHFOSTER 68 employeesEagan, Minnesota	Eagan, Minnesota	3 of 15 answers

27 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Minnesota. They belong to that state's ranking, not this one.

Company	State	Mentions
Graybar	Missouri	5 of 15
Standard Electric Supply Co.	Wisconsin	3 of 15
Electrical Manufacturing Inc. (EMI)	Colorado	2 of 15
Mars Supply	Florida	2 of 15
Minnesota Electric Supply Co. (MESCO)	New Jersey	1 of 15
Wesco	Illinois	1 of 15

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best electrical equipment distributors in Minnesota”
2“Who supplies industrial switchgear and control panels in Minnesota”
3“I need a Minnesota electrical equipment distributor to support a multi-site manufacturing plant upgrade, who should I talk to”
4“Top electrical equipment distributors in Minnesota for industrial maintenance buyers”
5“Which Minnesota electrical equipment distributors can provide same-day delivery and technical support for motor control centers”
6“List 20 electrical equipment distributors in Minnesota with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

electricalassociation.com
19 companies
hammfg.com
3 companies
borderstates.com
2 companies
e-m-i.com
2 companies
emscomn.com
2 companies
en.wikipedia.orgDirectory
2 companies
marketing.czq5rt4-graybarel1-s1-public.model-t.cc.commerce.ondemand.com
2 companies
mesco-usa.com
2 companies
weidmuller.com
2 companies
atekdistribution.com
1 company
solutions.borderstates.com
1 company
cdn.thomasnet.com
1 company

43 sources were cited across this cell's answers from 37 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Minnesota in context

Minnesota ranks 3rd of 24 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 13%.

Minnesota (this report)Other measured statesCategory average (13%)

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