AI Visibility Index: Electrical Equipment Distributors in Michigan

When a buyer asks an AI assistant for a electrical equipment distributors supplier in Michigan, these are the companies that get named. This is what we found when the cell was last measured.

129 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

104 of 129

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

25 named at least once
104 never named

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Cell average: 0.57of 15
Across all 129 tracked companies.
Top ten average: 5.2of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Michigan

These are the companies AI assistants named most often when Michigan buyers went looking for a supplier in this category.

Top 10 most AI-visible Electrical Equipment Distributors companies in Michigan, measured September 30, 2026
Rank	Company	Location	AI visibility
1	McNaughton-McKay Electric Company - Flint 25 employeesFlint, Michigan	Flint, Michigan	8 of 15 answers
2	BD Electrical Inc 5 employeesHowell, Michigan	Howell, Michigan	7 of 15 answers
3	Caniff Electric Supply 30 employeesHamtramck, Michigan	Hamtramck, Michigan	6 of 15 answers
4	Mc Gowan Electric Supply 18 employeesJackson, Michigan 2 name variants McGowan Electric Supplymost common5 McGowan Electric Supply, Inc.1	Jackson, Michigan	6 of 15 answers
5	Graybar Electric Co 12 employeesLansing, Michigan 2 name variants Graybar Electricmost common3 Graybar Electric Company2	Lansing, Michigan	5 of 15 answers
6	Kendall Electric 50 employeesGrand Rapids, Michigan	Grand Rapids, Michigan	5 of 15 answers
7	Edwards Industrial Sales Inc 17 employeesKalamazoo, Michigan 2 name variants Edwards Industrialmost common3 Edwards Industrial Sales1	Kalamazoo, Michigan	4 of 15 answers
8	Graybar 4 employeesLivonia, Michigan	Livonia, Michigan	4 of 15 answers
9	Standard Electric Company 65 employeesSaginaw, Michigan	Saginaw, Michigan	4 of 15 answers
10	A.B. Electrical Wires, Inc. 7 employeesMuskegon, Michigan	Muskegon, Michigan	3 of 15 answers

31 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Michigan. They belong to that state's ranking, not this one.

Company	State	Mentions
American Instrumentation, Inc. (AI2)	Connecticut	2 of 15
Equipment Material Sales, LLC	Georgia	2 of 15
Wesco Distribution	Pennsylvania	2 of 15
Gexpro	Georgia	1 of 15
McDonough & Associates	Pennsylvania	1 of 15
North American Industrial Supply	New York	1 of 15

One of these yours?

A complete Blue Book listing is one of the sources assistants read in this category. Confirming your details is free.

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best electrical equipment distributors in Michigan”
2“Who supplies industrial switchgear and control panels in Michigan”
3“I need a Michigan electrical equipment distributor to support a multi-site manufacturing plant upgrade, who should I talk to”
4“Top electrical equipment distributors in Michigan for industrial maintenance buyers”
5“Which Michigan electrical equipment distributors can provide same-day delivery and technical support for motor control centers”
6“List 20 electrical equipment distributors in Michigan with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

gasserbush.com
7 companies
marketing.czq5rt4-graybarel1-s1-public.model-t.cc.commerce.ondemand.com
3 companies
thomasnet.comDirectory
3 companies
en.wikipedia.orgDirectory
2 companies
mcgowanelectric.com
2 companies
ai2us.com
2 companies
caniff.com
2 companies
dteenergy.com
2 companies
edwardsindustrial.com
2 companies
emsales.us
2 companies
reynoldsonline.com
2 companies
solutionsbyapex.com
2 companies

52 sources were cited across this cell's answers from 48 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Michigan in context

Michigan ranks 10th of 24 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 13%.

Michigan (this report)Other measured statesCategory average (13%)

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