AI Visibility Index · Cell report
MeasuredAI Visibility Index: Electrical Terminals & Connectors in Massachusetts
When a buyer asks an AI assistant for a electrical terminals & connectors supplier in Massachusetts, these are the companies that get named. This is what we found when the cell was last measured.
- 102 companies tracked
- Last measured September 30, 2026
- Next measurement October 30, 2026
The headline numbers
Never named by AI
80 of 102
companies never appeared in a single buying question
They were asked the same 5 buying questions as everyone else in this cell and were not named once.
- 22 named at least once
- 80 never named
- Cell average
- 0.45of 15
Across all 102 tracked companies.
- Top ten average
- 3.5of 15
The ten most visible companies in the cell.
A company's score is how many of the 15 measured answers named it.
The top ten in Massachusetts
These are the companies AI assistants named most often when Massachusetts buyers went looking for a supplier in this category.
| Rank | Company | Location | AI visibility |
|---|---|---|---|
| 1 | Delande Supply Co Inc 23 employeesPeabody, Massachusetts 2 name variants
| Peabody, Massachusetts | 5 of 15 answers |
| 2 | Merrimac Industrial Sales Inc 35 employeesHaverhill, Massachusetts | Haverhill, Massachusetts | 5 of 15 answers |
| 3 | Arthur J. Hurley Co. Massachusetts 2 name variants
| Massachusetts | 4 of 15 answers |
| 4 | Beyond Components 9 employeesWestford, Massachusetts | Westford, Massachusetts | 3 of 15 answers |
| 5 | Cord Master Engineering 20 employeesNorth Adams, Massachusetts | North Adams, Massachusetts | 3 of 15 answers |
| 6 | Crown Supply 5 employeesMilford, Massachusetts | Milford, Massachusetts | 3 of 15 answers |
| 7 | Heilind Electronics Inc 100 employeesWilmington, Massachusetts | Wilmington, Massachusetts | 3 of 15 answers |
| 8 | Mercury Wire Products Inc 90 employeesSpencer, Massachusetts | Spencer, Massachusetts | 3 of 15 answers |
| 9 | Omni Control Technology, Inc 10 employeesWhitinsville, Massachusetts | Whitinsville, Massachusetts | 3 of 15 answers |
| 10 | Desco Electronics, Inc. Massachusetts 2 name variants
| Massachusetts | 3 of 15 answers |
35 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.
Also named, based in another state
AI assistants named these companies too, but MacRAE'S lists them in a different state, not Massachusetts. They belong to that state's ranking, not this one.
| Company | State | Mentions |
|---|---|---|
| Industry Electric | West Virginia | 6 of 15 |
| DX Electric Company | Texas | 3 of 15 |
| BABSCO Supply | Indiana | 1 of 15 |
| Connective Design, Inc. (CDI) | Oklahoma | 1 of 15 |
| ElecDirect | New York | 1 of 15 |
| Electronic Fasteners, Inc. | Florida | 1 of 15 |
One of these yours?
A complete Blue Book listing is one of the sources assistants read in this category. Confirming your details is free.
The five questions we asked
Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.
- 1“Best suppliers of electrical terminals and connectors in Massachusetts”
- 2“Who supplies high-temperature crimp ring terminals in Massachusetts”
- 3“I need a Massachusetts supplier for bulk insulated wire connectors for a control panel build, who should I talk to”
- 4“Top electrical terminals and connectors suppliers in Massachusetts for OEM electrical equipment buyers”
- 5“Which Massachusetts electrical terminal and connector suppliers can provide custom overmolded cable assemblies”
- 6“List 20 electrical terminals and connectors companies in Massachusetts with their specialties.”the roster question
Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.
Where AI drew its answers from
These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.
- delande.com2 companies
- descoelectronics.com2 companies
- feccables.com2 companies
- mahoneyco.com2 companies
- rexelusa.com2 companies
- hurleywire.com2 companies
- keyelco.com2 companies
- cordmaster.com1 company
- crownsupply.com1 company
- globalspec.comDirectory1 company
- aicablesusa.com1 company
- aluongo.com1 company
63 sources were cited across this cell's answers from 55 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.
Massachusetts in context
Massachusetts ranks 5th of 17 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 14%.
- Wisconsin26%
- Minnesota26%
- Georgia25%
- Virginia25%
- Massachusetts22%
- Maryland19%
- Illinois18%
- New Jersey18%
- Connecticut18%
- Michigan14%
- North Carolina14%
- Pennsylvania14%
- Texas11%
- Ohio10%
- Florida9%
- New York8%
- California7%
Look up a company
Enter a domain or a company name to see whether it is tracked in this cell, and whether the answers named it. This is a lookup against a measurement already taken, so it is instant.
Try delande.com or any other domain
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- Every question it was named on
- Every question it was not
- What moved
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More published reports in Massachusetts
- Metal Fabrication Services355 tracked
- Contract Machining & Machine Shops331 tracked
- Industrial & Process Controls322 tracked
- Injection Molded Plastics297 tracked
- Metal Cutting Tools205 tracked
- Industrial Wire & Cable153 tracked
- Metal Finishing Services148 tracked
- Plastic Extrusion & Thermoforming134 tracked
- Industrial Fasteners130 tracked
- Plating & Electroplating Services123 tracked
- Industrial Sensors117 tracked
- Electrical Equipment Distributors112 tracked