AI Visibility Index: Electrical Terminals & Connectors in Wisconsin

When a buyer asks an AI assistant for a electrical terminals & connectors supplier in Wisconsin, these are the companies that get named. This is what we found when the cell was last measured.

76 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

56 of 76

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

20 named at least once
56 never named

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Cell average: 0.7of 15
Across all 76 tracked companies.
Top ten average: 4.2of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Wisconsin

These are the companies AI assistants named most often when Wisconsin buyers went looking for a supplier in this category.

Top 10 most AI-visible Electrical Terminals & Connectors companies in Wisconsin, measured September 30, 2026
Rank	Company	Location	AI visibility
1	Gross Automation Wisconsin	Wisconsin	7 of 15 answers
2	Standard Electric Supply Co. 61 employeesMilwaukee, Wisconsin	Milwaukee, Wisconsin	6 of 15 answers
3	Custom wire industries 92 employeesMuskego, Wisconsin 2 name variants Custom Wire Industriesmost common4 Custom Wire Industries, Inc.1	Muskego, Wisconsin	5 of 15 answers
4	Affiliated Products Inc 50 employeesMayville, Wisconsin 3 name variants Affiliated Productsmost common2 Affiliated Products, Inc.1 Affiliated Products, LLC1	Mayville, Wisconsin	4 of 15 answers
5	Crescent Electric Supply Company 22 employeesMadison, Wisconsin 3 name variants Crescent Electric Supply Companymost common2 Crescent Electric Supply Company – Milwaukee1 Crescent Electric Supply (CESCO)1	Madison, Wisconsin	4 of 15 answers
6	Quick Cable Corporation 110 employeesFranksville, Wisconsin	Franksville, Wisconsin	4 of 15 answers
7	Excel Connection 45 employeesMilwaukee, Wisconsin	Milwaukee, Wisconsin	3 of 15 answers
8	Lake-View Electronics Corporation 5 employeesGrafton, Wisconsin	Grafton, Wisconsin	3 of 15 answers
9	Northwire Inc 50 employeesOsceola, Wisconsin 2 name variants Northwire, Inc.most common2 Northwire (a LEMO company)1	Osceola, Wisconsin	3 of 15 answers
10	Specialized Products Ltd 100 employeesClintonville, Wisconsin	Clintonville, Wisconsin	3 of 15 answers

30 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Wisconsin. They belong to that state's ranking, not this one.

Company	State	Mentions
Curtis Industries	Pennsylvania	3 of 15
ICA Midwest	Minnesota	2 of 15
Precision Drive & Control	Illinois	2 of 15
Arcon Ring	Illinois	1 of 15
Consero, Inc.	Virginia	1 of 15
Duralite Inc.	Connecticut	1 of 15

One of these yours?

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best suppliers of electrical terminals and connectors in Wisconsin”
2“Who supplies high-temperature crimp ring terminals in Wisconsin”
3“I need a Wisconsin supplier for bulk insulated wire connectors for a control panel build, who should I talk to”
4“Top electrical terminals and connectors suppliers in Wisconsin for OEM electrical equipment buyers”
5“Which Wisconsin electrical terminal and connector suppliers can provide custom overmolded cable assemblies”
6“List 20 electrical terminals and connectors companies in Wisconsin with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

thomasnet.comDirectory
8 companies
affprod.com
3 companies
customwireind.com
2 companies
crescentelectric.com
2 companies
arimon.com
2 companies
autronsupply.com
2 companies
gexpro.com
2 companies
icaholdings.com
2 companies
ltlsupply.com
1 company
lvelectronics.com
1 company
standardelectricsupply.com
1 company
tnbsales.com
1 company

58 sources were cited across this cell's answers from 48 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Wisconsin in context

Wisconsin ranks 1st of 17 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 14%.

Wisconsin (this report)Other measured statesCategory average (14%)

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