AI Visibility Index: Structural Steel Fabrication in New Jersey

When a buyer asks an AI assistant for a structural steel fabrication supplier in New Jersey, these are the companies that get named. This is what we found when the cell was last measured.

106 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

101 of 106

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

5 named at least once
101 never named

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Cell average: 0.25of 15
Across all 106 tracked companies.
Top ten average: 7.6of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in New Jersey

These are the companies AI assistants named most often when New Jersey buyers went looking for a supplier in this category.

Top 10 most AI-visible Structural Steel Fabrication companies in New Jersey, measured September 30, 2026
Rank	Company	Location	AI visibility
1	B&B Iron Works Inc. 25 employeesClifton, New Jersey 2 name variants B&B Iron Works, Inc.most common9 B&B Iron Works2	Clifton, New Jersey	11 of 15 answers
2	Blue Wave Steel New Jersey	New Jersey	11 of 15 answers
3	Federal Iron Works New Jersey	New Jersey	11 of 15 answers
4	Kenric Steel New Jersey	New Jersey	11 of 15 answers
5	DeJong Iron Works, Inc. 10 employeesPaterson, New Jersey 2 name variants DeJong Ironmost common6 DeJong Iron Works3	Paterson, New Jersey	9 of 15 answers
6	Garden State Iron, Inc. New Jersey 3 name variants Garden State Iron, Inc.most common6 Garden State Iron3 Garden State Iron (DSM Steel Erectors, Inc.)1	New Jersey	9 of 15 answers
7	Abba Metal Works Inc. New Jersey	New Jersey	4 of 15 answers
8	Nysa Steel New Jersey	New Jersey	4 of 15 answers
9	RCC Fabricators Inc 25 employeesSouthampton Township, New Jersey	Southampton Township, New Jersey	3 of 15 answers
10	Borrelli Steel Fabricators, LLC New Jersey 2 name variants Borrelli Steel Fabricators, LLCmost common2 Borrelli Steel Fabricators1	New Jersey	3 of 15 answers

15 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not New Jersey. They belong to that state's ranking, not this one.

Company	State	Mentions
Industrial Services Enterprises (ISE)	Maryland	9 of 15
Reese Enterprises Inc.	Minnesota	1 of 15
Standard Iron Works	Pennsylvania	1 of 15

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best structural steel fabrication companies in New Jersey”
2“Who supplies custom structural steel building frames in New Jersey”
3“I need a New Jersey structural steel fabrication partner for a mid-rise commercial project, who should I talk to”
4“Top structural steel fabrication suppliers in New Jersey for general contractor buyers”
5“Which New Jersey structural steel fabricators can handle large welded assemblies with certified field erection support”
6“List 20 structural steel fabrication companies in New Jersey with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

dejongiron.com
2 companies
bbironworksinc.com
2 companies
borrellisteel.com
2 companies
gardenstateiron.com
2 companies
mitchellironworks.com
2 companies
nysasteel.com
2 companies
safabrication.com
2 companies
snjs.org
2 companies
zalamachine.com
2 companies
abbametalworksinc.com
1 company
archerday.com
1 company
bluewavesteel.com
1 company

29 sources were cited across this cell's answers from 27 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

New Jersey in context

New Jersey ranks 19th of 19 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 11%.

New Jersey (this report)Other measured statesCategory average (11%)

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