AI Visibility Index: Metal Service Centers in Indiana

When a buyer asks an AI assistant for a metal service centers supplier in Indiana, these are the companies that get named. This is what we found when the cell was last measured.

134 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

Look up your company Get your monthly report

The headline numbers

Never named by AI

123 of 134

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

11 named at least once
123 never named

Not sure whether you are one of them?Check your domain

Cell average: 0.4of 15
Across all 134 tracked companies.
Top ten average: 6.2of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Indiana

These are the companies AI assistants named most often when Indiana buyers went looking for a supplier in this category.

Top 10 most AI-visible Metal Service Centers companies in Indiana, measured September 30, 2026
Rank	Company	Location	AI visibility
1	Warner Steel Sales Inc 7 employeesIndianapolis, Indiana	Indianapolis, Indiana	11 of 15 answers
2	Oscar Winski Company 85 employeesLafayette, Indiana 2 name variants Lafayette Steel & Aluminum (Oscar Winski Co.)most common5 Lafayette Steel & Aluminum5	Lafayette, Indiana	10 of 15 answers
3	Metal Master Sales Corp. Indiana 2 name variants Metal Master Sales Corp.most common8 Metal Master Sales Corporation1	Indiana	9 of 15 answers
4	Elkhart Steel Services Inc 35 employeesElkhart, Indiana 2 name variants Elkhart Steel Servicemost common4 Elkhart Steel Service Inc.1	Elkhart, Indiana	5 of 15 answers
5	Kloeckner Metals 95 employeesIndianapolis, Indiana 2 name variants Kloeckner Metals – Indianapolismost common4 Kloeckner Metals – Jeffersonville (Port of Indiana)1	Indianapolis, Indiana	5 of 15 answers
6	O'Neal Steel 247 employeesShelbyville, Indiana 2 name variants O’Neal Steelmost common3 O’Neal Steel – Evansville2	Shelbyville, Indiana	5 of 15 answers
7	Ryerson 25 employeesIndianapolis, Indiana	Indianapolis, Indiana	5 of 15 answers
8	Steel Warehouse Co Inc 30 employeesSouth Bend, Indiana 3 name variants Steel Warehouse – South Bendmost common2 Steel Warehouse2 Steel Warehouse Co., Inc.1	South Bend, Indiana	5 of 15 answers
9	Steel House Indy Indiana	Indiana	4 of 15 answers
10	Berlin Metals LLC. 62 employeesHammond, Indiana 2 name variants Berlin Metalsmost common2 Berlin Metals, LLC1	Hammond, Indiana	3 of 15 answers

12 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Indiana. They belong to that state's ranking, not this one.

Company	State	Mentions
Midwest Steel Group	Texas	7 of 15
Olympic Steel – Gary	Georgia	4 of 15
Chicago Tube & Iron – Indianapolis	Wisconsin	3 of 15
Metal Master	California	3 of 15
Alliance Steel	Minnesota	2 of 15
Metal Supermarkets – Fort Wayne	Florida	2 of 15

One of these yours?

A complete Blue Book listing is one of the sources assistants read in this category. Confirming your details is free.

Get your monthly report

The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best metal service centers companies in Indiana”
2“Who supplies cut-to-length stainless steel sheet and plate in Indiana”
3“I need a Indiana metal service center partner for just-in-time steel deliveries to a fabrication plant, who should I talk to”
4“Top metal service centers suppliers in Indiana for OEM purchasing buyers”
5“Which Indiana metal service centers can handle multi-grade inventory management with saw cutting and plate burning services”
6“List 20 metal service centers companies in Indiana with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

thomasnet.comDirectory
12 companies
alro.com
4 companies
metalmaster.com
3 companies
wwwryerson9-2-cm.azurewebsites.net
2 companies
elkhartsteel.com
2 companies
lafayettesteel.us
2 companies
mep.purdue.edu
2 companies
midweststeelgroup.com
2 companies
crossroadsteelsupply.com
1 company
steelhouseindy.com
1 company
abcmetals.com
1 company
alliancesteel.net
1 company

39 sources were cited across this cell's answers from 31 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Indiana in context

Indiana ranks 25th of 29 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 12%.

Indiana (this report)Other measured statesCategory average (12%)

Look up a company

Enter a domain or a company name to see whether it is tracked in this cell, and whether the answers named it. This is a lookup against a measurement already taken, so it is instant.

Try warnersteel.com or any other domain

The public Index publishes one measurement per cell. A monthly report covers your own company:

Every question it was named on
Every question it was not
What moved

Your own position is only ever shown to you.