AI Visibility Index: Plating & Electroplating Services in Michigan

When a buyer asks an AI assistant for a plating & electroplating services supplier in Michigan, these are the companies that get named. This is what we found when the cell was last measured.

200 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

175 of 200

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

25 named at least once
175 never named

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Cell average: 0.36of 15
Across all 200 tracked companies.
Top ten average: 5.4of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Michigan

These are the companies AI assistants named most often when Michigan buyers went looking for a supplier in this category.

Top 10 most AI-visible Plating & Electroplating Services companies in Michigan, measured September 30, 2026
Rank	Company	Location	AI visibility
1	Great Lakes Finishing Inc 13 employeesMuskegon, Michigan	Muskegon, Michigan	8 of 15 answers
2	Wolverine Plating Corporation 40 employeesRoseville, Michigan	Roseville, Michigan	8 of 15 answers
3	AJAX Metal Processing, Inc 7 employeesDetroit, Michigan 2 name variants Ajax Metal Processingmost common5 Ajax Metal Processing, Inc.2	Detroit, Michigan	7 of 15 answers
4	Kalamazoo Metal Finishers Inc 25 employeesKalamazoo, Michigan 3 name variants Kalamazoo Metal Finishers, Inc.most common3 Kalamazoo Metal Finishers, Inc. (KMFI)1 Kalamazoo Metal Finishers1	Kalamazoo, Michigan	5 of 15 answers
5	Marsh Plating Corporation 100 employeesYpsilanti, Michigan 2 name variants Marsh Plating Corporationmost common4 Marsh Plating / Coatings Management Corp.1	Ypsilanti, Michigan	5 of 15 answers
6	Master Finish Co 100 employeesGrand Rapids, Michigan	Grand Rapids, Michigan	5 of 15 answers
7	Controlled Plating Technologies, Inc. 62 employeesGrand Rapids, Michigan	Grand Rapids, Michigan	4 of 15 answers
8	KC Jones Plating Company - Michigan Division 8 employeesHazel Park, Michigan 2 name variants KC Jones Plating – Michigan Divisionmost common3 KC Jones Plating Company – Michigan Division1	Hazel Park, Michigan	4 of 15 answers
9	Fintex, LLC Michigan 2 name variants Fintex, LLCmost common3 Fintex1	Michigan	4 of 15 answers
10	KC Jones Plating Company Michigan	Michigan	4 of 15 answers

20 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Michigan. They belong to that state's ranking, not this one.

Company	State	Mentions
Advance Plating & Finishing	Florida	4 of 15
Coatings Management Corporation	Texas	2 of 15
INCERTEC	Minnesota	2 of 15
Plateco Inc.	Wisconsin	2 of 15
ProPlate	Minnesota	2 of 15
Superior Metal Finishing	Illinois	2 of 15

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A complete Blue Book listing is one of the sources assistants read in this category. Confirming your details is free.

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best plating and electroplating services companies in Michigan”
2“Who supplies precision gold electroplating services for electronic contacts in Michigan”
3“I need a Michigan plating partner for a 25,000 piece zinc-nickel corrosion-resistant fastener run, who should I talk to”
4“Top plating and electroplating services suppliers in Michigan for industrial OEM buyers”
5“Which Michigan plating shops can handle rack and barrel electroplating on high-volume small parts”
6“List 20 plating and electroplating services companies in Michigan with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

coatingsmgmt.com
4 companies
kmfi.com
3 companies
thomasnet.comDirectory
3 companies
kcjplating.com
2 companies
apfgr.com
2 companies
avmplating.com
2 companies
ecfinc.com
2 companies
fintex.net
2 companies
marshplating.com
2 companies
pioneermetal.com
2 companies
steel-technology.com
2 companies
wolverineplating.com
1 company

49 sources were cited across this cell's answers from 39 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Michigan in context

Michigan ranks 10th of 21 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 11%.

Michigan (this report)Other measured statesCategory average (11%)

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