AI Visibility Index · Cell report

Measured

AI Visibility Index: Metal Stampings in New Jersey

When a buyer asks an AI assistant for a metal stampings supplier in New Jersey, these are the companies that get named. This is what we found when the cell was last measured.

144 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

133 of 144

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

11 named at least once
133 never named

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Cell average: 0.33of 15
Across all 144 tracked companies.
Top ten average: 5.8of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in New Jersey

These are the companies AI assistants named most often when New Jersey buyers went looking for a supplier in this category.

Top 10 most AI-visible Metal Stampings companies in New Jersey, measured September 30, 2026
Rank	Company	Location	AI visibility
1	Durex Inc 450 employeesUnion, New Jersey	Union, New Jersey	11 of 15 answers
2	P & R Fasteners Inc 25 employeesSomerset, New Jersey	Somerset, New Jersey	9 of 15 answers
3	Deerfield Machine Parts New Jersey	New Jersey	8 of 15 answers
4	Esco Precision Inc 20 employeesHillsborough Township, New Jersey 2 name variants Esco Precisionmost common5 Esco Precision, Inc.1	Hillsborough Township, New Jersey	6 of 15 answers
5	HK Metalcraft Manufacturing Corp. New Jersey 2 name variants HK Metalcraft Manufacturing Corp.most common4 HK Metalcraft Manufacturing1	New Jersey	5 of 15 answers
6	Be Cu Manufacturing Co 30 employeesScotch Plains, New Jersey 2 name variants Be Cu Manufacturing Company, Inc.most common2 Be Cu Manufacturing Co., Inc.2	Scotch Plains, New Jersey	4 of 15 answers
7	Coltwell Industries Inc 10 employeesCranford, New Jersey 3 name variants Coltwell Industries, Inc.most common2 Coltwell Industries, Inc. – Stampings Division1 Coltwell Industries1	Cranford, New Jersey	4 of 15 answers
8	Ford Atlantic 35 employeesPine Brook, New Jersey	Pine Brook, New Jersey	4 of 15 answers
9	Universal Tool & Manufacturing Co. New Jersey 2 name variants Universal Tool & Manufacturing Co.most common3 Universal Tool & Manufacturing1	New Jersey	4 of 15 answers
10	Rummel Industries Inc 30 employeesUnion, New Jersey 2 name variants Rummel Industries / Rummel Stampingsmost common2 Rummel Industries1	Union, New Jersey	3 of 15 answers

11 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not New Jersey. They belong to that state's ranking, not this one.

Company	State	Mentions
Omega Precision Corporation	California	6 of 15
Carter Manufacturing Company	Michigan	1 of 15
Epic Technologies LLC	Ohio	1 of 15
Orbel Corporation	Pennsylvania	1 of 15
Performance Stamping Co.	Illinois	1 of 15

Named, but placed in another state

The AI answers themselves put these companies in a different state, so they were not counted for New Jersey. Whether MacRAE'S lists them elsewhere is not yet known.

Company	State	Mentions
CEP Technologies Corp.	New York	1 of 15

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best metal stampings companies in New Jersey”
2“Who supplies custom progressive die metal stampings in New Jersey”
3“I need a New Jersey metal stampings partner for a 100,000 unit appliance bracket run, who should I talk to”
4“Top metal stampings suppliers in New Jersey for automotive OEM buyers”
5“Which New Jersey metal stampings companies can handle high-volume stainless steel progressive die work”
6“List 20 metal stampings companies in New Jersey with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

njmep.org
4 companies
thomasnet.comDirectory
3 companies
utmfg.com
3 companies
mail.coltwell.com
3 companies
durexinc.com
2 companies
becumfg.com
2 companies
coltwell.com
2 companies
escoprecision.com
2 companies
rummelindustries.com
2 companies
sqnji.com
2 companies
amalco.com
1 company
amerigomarketplace.com
1 company

39 sources were cited across this cell's answers from 31 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

New Jersey in context

New Jersey ranks 14th of 20 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 9%.

New Jersey (this report)Other measured statesCategory average (9%)

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