AI Visibility Index: Industrial Motors in Michigan

When a buyer asks an AI assistant for a industrial motors supplier in Michigan, these are the companies that get named. This is what we found when the cell was last measured.

157 companies tracked
Last measured September 30, 2026
Next measurement October 30, 2026

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The headline numbers

Never named by AI

141 of 157

companies never appeared in a single buying question

They were asked the same 5 buying questions as everyone else in this cell and were not named once.

16 named at least once
141 never named

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Cell average: 0.33of 15
Across all 157 tracked companies.
Top ten average: 5.3of 15
The ten most visible companies in the cell.

A company's score is how many of the 15 measured answers named it.

The top ten in Michigan

These are the companies AI assistants named most often when Michigan buyers went looking for a supplier in this category.

Top 10 most AI-visible Industrial Motors companies in Michigan, measured September 30, 2026
Rank	Company	Location	AI visibility
1	JP Motors & Drives Inc 8 employeesPortage, Michigan	Portage, Michigan	12 of 15 answers
2	Verona Industrial Equipment LLC 6 employeesKalamazoo, Michigan	Kalamazoo, Michigan	10 of 15 answers
3	Edwards Industrial Sales Inc 17 employeesKalamazoo, Michigan 2 name variants Edwards Industrialmost common3 Edwards Industrial Sales2	Kalamazoo, Michigan	5 of 15 answers
4	Williams Distributing 150 employeesGrand Rapids, Michigan 2 name variants Williams Distributing – Motors & Drives Divisionmost common4 Williams Motors & Drives (Williams Distributing)1	Grand Rapids, Michigan	5 of 15 answers
5	R & W Electric Michigan	Michigan	4 of 15 answers
6	Reliance Electric Machine Co. Michigan 2 name variants Reliance Electric Machine Co.most common3 Reliance Electric Machine1	Michigan	4 of 15 answers
7	Wylie Electric Motor Service Michigan	Michigan	4 of 15 answers
8	Rapa Electric Inc. 25 employeesAllegan, Michigan	Allegan, Michigan	3 of 15 answers
9	Spina Electric Co 35 employeesWarren, Michigan	Warren, Michigan	3 of 15 answers
10	Coldwater Electric Motor Michigan	Michigan	3 of 15 answers

24 more companies were named at least once. Companies outside the top ten are counted in the averages but not named here.

Also named, based in another state

AI assistants named these companies too, but MacRAE'S lists them in a different state, not Michigan. They belong to that state's ranking, not this one.

Company	State	Mentions
Applied Control Inc.	Colorado	6 of 15
Integrated Distribution, Inc. (IDI)	Indiana	3 of 15

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The five questions we asked

Every company in this cell is measured on the same questions, written the way a buyer would type them. That is what makes the ranking a comparison rather than a collection of anecdotes.

1“Best suppliers of industrial motors in Michigan”
2“Who supplies explosion-proof industrial motors in Michigan”
3“I need a Michigan industrial motor supplier for a new conveyor line installation, who should I talk to”
4“Top industrial motors suppliers in Michigan for OEM equipment buyers”
5“Which Michigan industrial motor suppliers can provide custom high-torque, variable-speed motor packages”
6“List 20 industrial motors companies in Michigan with their specialties.”the roster question

Each question is asked more than once, which is why a company's score is out of 15 answers rather than out of the number of questions.

Where AI drew its answers from

These are the sources the answers in this cell leaned on most, ranked by how many of the named companies each one stands behind.

bhmachine.com
4 companies
thomasnet.comDirectory
4 companies
aci-automation.com
2 companies
relianceelectricmachine.com
2 companies
reuland.com
2 companies
edwardsindustrial.com
2 companies
wmsdist.com
2 companies
conveyall.com
1 company
halljones.us
1 company
rapaelectric.com
1 company
veronaie.com
1 company
wylieelectric.com
1 company

44 sources were cited across this cell's answers from 32 domains. A directory page often stands behind several companies at once; a company's own site usually stands behind one.

Michigan in context

Michigan ranks 11th of 18 measured states in this category. Each bar is the share of that state's tracked companies that AI assistants named at least once; across every measured state in this category the share is 10%.

Michigan (this report)Other measured statesCategory average (10%)

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